The Selling Academy

WE DON'T BELIEVE IN KNOWLEDGE COLLECTION, BUT IMPLEMENTATION AND SALES RESULTS

The Selling Academy

WE DON'T BELIEVE IN KNOWLEDGE COLLECTION, BUT IMPLEMENTATION AND SALES RESULTS

who we are

The biggest problem most sales teams have is not having enough people to speak with, and often the right types of people. Their pipeline are often empty because they rely too much on inbound leads. Other times, they may not have the courage to follow up or ask for the order. Often, sales managers focus on the wrong sales performance problems because they were never able to identify the root cause of why an individual is not performing. Is the problem skill or knowledge? Many times, it is. However, sometimes the root problem is behaviour, consistency, confidence, and change. Other times it's not having the business acumen to hold a c-suite executive's attention for long enough to move to the next step.

At the Selling Academy, through an in-depth learning needs analysis, we work alongside you to identify the real problem of why your team is not hitting their sales targets and create training specific to those needs.

Our sales training programs are not a copy and paste, but tailored to your specific industry, and sale process. We include real case studies, domain specific scripts and frameworks. When designing training, we don't only step into the world of your salespeople, but of your customer. We want to understand their goals, desires, struggles, buying triggers and most common objections. We even interview real decision makers and front-line staff of your ideal customer.

Our mission is to help every sales team member become more consistent, confident and motivated to sell. We will do whatever it takes helping you achieve success.

Most importantly, we don’t believe in knowledge collection, but in implementation and sales results. Our sales training programs go beyond a one-time event, offering ongoing coaching and support to drive real results. Even our most affordable options include detailed implementation and strategy guidance for continued success.

What makes us different?

1. In-depth knowledge of Adult Learning principles

In combination with sales experience, our lead trainer also comes from an L&D background and has an in-depth understanding of adult learning styles and principles. So, when designing training, we focus on creating relevant learning experiences that stick.

2. Training specific to each individual

1. In-depth knowledge of Adult Learning principles

Through an in-depth learning needs analysis, we work along side you to identify the real problem of why your team is not hitting their sales targets and create training specific to those needs.

3. Change management approach

1. In-depth knowledge of Adult Learning principles

4. Training Customised to your industry

We apply the principles of change management to our sales training programs because we understand that without change, most people will walk out of sales training not ready to implement the learning.

4. Training Customised to your industry

5. We interview your salespeople and customers

4. Training Customised to your industry

Our sales training is customised to your unique industry and has case studies, scripts and frameworks that are relevant to what you do and who your customers are.

5. We interview your salespeople and customers

Because the sales training is industry specific, we will often conduct interviews and focus groups with your salespeople, marketing and customer experience team. As well as conducting interviews with your ideal customers to understand how to better sell to them.

6. Implementation plans so learning can stick

5. We interview your salespeople and customers

We understand that HR and L&D usually spend a lot of money on training that didn’t stick. We will do all we can to ensure that learning is reinforced and implemented. Even our most affordable sales training program will come with a 3-month implementation and strategy plan, follow-up material for repetition and reinforcement.

Meet our lead trainer

Rana Kordahi

Rana Kordahi's journey into the world of sales began at a young age. At 23, she landed a job as a secretary at an import-export business specialising in pre-construction bathroom products and tiles. Despite her initial role being to answer phones, she soon realised that the phone wasn't ringing. Taking matters into her own hands, she ventured out to construction sites in her boss's ute, securing a significant sale of bathroom products for 250 units. This success propelled her into a sales manager role, where she excelled in exceeding sales targets and mentoring others in the art of selling.

Rana continued to have a successful career in sales where she worked in a diverse tange of industries and was consistently hitting and exceeding sales quota.

Over the past 10 years she has helped thousands of sales and non sales teams overcome challenges and develop a passion for selling. By combining her L&D expertise with sales experience, she creates impactful learning solutions tailored to individual needs. Rana's unique approach integrates change management principles into sales training programs, ensuring that learners are motivated to apply their new knowledge. Above all, her ability to connect with learners on an emotional level ensures that the material truly sticks and inspires action.

Rana's achievement:

Speaking on the TEDx stage on the topic of sales.
Yahoo Finance’s Top 10 Sales Coach (2020)
ABJ’s Top 15 Sales Trainer and Company (2022)
Salesforce’s Top 27 Sales Influence (2024)

The Selling Academy

The Selling Academy

View our case studies

who we are

Industries that we specialise in:

What makes us different?

1. In-depth knowledge of Adult Learning principles

1. In-depth knowledge of Adult Learning principles

1. In-depth knowledge of Adult Learning principles

2. Training specific to each individual

1. In-depth knowledge of Adult Learning principles

1. In-depth knowledge of Adult Learning principles

3. Change management approach

1. In-depth knowledge of Adult Learning principles

4. Training Customised to your industry

4. Training Customised to your industry

5. We interview your salespeople and customers

4. Training Customised to your industry

5. We interview your salespeople and customers

5. We interview your salespeople and customers

5. We interview your salespeople and customers

6. Implementation plans so learning can stick

5. We interview your salespeople and customers

5. We interview your salespeople and customers

Meet our lead trainer

Rana Kordahi

Rana Kordahi | TEDxCQU

Online Courses

How to Fill and Manage Your B2B Sales Pipeline

Mastering Outbound B2B Sales Calls

Sales for non Salespeople

Blog

Our Partners

The Selling Academy

The Selling Academy

View our case studies

who we are

Industries that we specialise in:

What makes us different?

1. In-depth knowledge of Adult Learning principles

1. In-depth knowledge of Adult Learning principles

1. In-depth knowledge of Adult Learning principles

2. Training specific to each individual

1. In-depth knowledge of Adult Learning principles

1. In-depth knowledge of Adult Learning principles

3. Change management approach

1. In-depth knowledge of Adult Learning principles

4. Training Customised to your industry

4. Training Customised to your industry

5. We interview your salespeople and customers

4. Training Customised to your industry

5. We interview your salespeople and customers

5. We interview your salespeople and customers

5. We interview your salespeople and customers

6. Implementation plans so learning can stick

5. We interview your salespeople and customers

5. We interview your salespeople and customers

Meet our lead trainer

Rana Kordahi

Rana Kordahi | TEDxCQU

Online Courses

How to Fill and Manage Your B2B Sales Pipeline

Mastering Outbound B2B Sales Calls

Sales for non Salespeople

Blog

Our Partners

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