The Selling Academy
WE DON'T BELIEVE IN KNOWLEDGE COLLECTION, WE BELIEVE IN IMPLEMENTATION THAT DRIVES REVENUE
The Selling Academy
WE DON'T BELIEVE IN KNOWLEDGE COLLECTION, WE BELIEVE IN IMPLEMENTATION THAT DRIVES REVENUE
who we are
A lot of companies spend thousands on sales training that doesn’t actually stick.
They treat the workshop as the whole solution. Everyone gets pumped, behaviour shifts for a few weeks, and then things slide back to how they were. Within 30 days, most of the learning is forgotten. The same challenges show up again and again. It becomes a cycle of short-term fixes for long-term problems.
And the science backs this up. According to the Ebbinghaus Forgetting Curve, people forget about 50% of what they learn within an hour, 70% within a day, and up to 90% within a week, unless that learning is reinforced. That’s why so many well-intentioned training programs fail to create lasting change.
At The Selling Academy, we break that cycle.
We specialise in sales enablement that drives real, measurable performance. That means combining smart strategy with hands-on coaching, tailored training, and ongoing support. Whether it’s a one-day workshop or a six-month rollout, we work with you to build systems that stick and skills that scale. We take your existing sales methodologies and frameworks, and translate them into role-specific guided learning plans that support real embedment, ongoing coaching, and continuous development.
We start by digging into what’s really going on, what’s holding your team back from hitting targets. Is it skill? Confidence? Consistency? Business acumen? We run learning needs analyses, talk to your team, and even interview your ideal customers to understand what’s working and what’s not.
Our sales enablement programs aren’t copy-paste. They are built around your industry, your sales process, and your customer journey. We include real case studies, role-specific scripts, and frameworks that make sense in the real world. And we don’t stop at delivery, we support implementation, track progress, and stay focused on results.
For us, it’s never about ticking a training box. It’s about helping your team sell better, consistently, confidently, and in a way that translates every action into measurable revenue.
Industries that we specialise in:
- Building Materials and Construction.
- Financial and Professional Services
- Saas Solutions
- Employment Services, NDIS, and Injury Management
- RTOs, Education and Apprenticeship Providers
- Peak Body and Membership Organisations
What makes us different?
1. Learning That Sticks—Built for Sales Enablement
1. Learning That Sticks—Built for Sales Enablement
1. Learning That Sticks—Built for Sales Enablement
We combine deep sales experience with adult learning expertise to design enablement programs that actually stick. Every session is crafted to reflect how salespeople learn best—so they walk away not just inspired, but equipped to apply what they’ve learned.
2. Role-Specific, Needs-Based Enablement
1. Learning That Sticks—Built for Sales Enablement
1. Learning That Sticks—Built for Sales Enablement
We don’t guess. Through learning needs analysis, interviews, and performance data, we uncover what’s really holding your team back. Then we build targeted enablement plans that address those gaps, whether it’s skill, mindset, or strategic execution.
3. Change Management Embedded in Training
1. Learning That Sticks—Built for Sales Enablement
3. Change Management Embedded in Training
Sales transformation doesn’t happen in a vacuum. We apply change management principles to help teams shift behaviours, adopt new tools, and embed new ways of selling, so the learning doesn’t fade after the workshop ends.
4. Training Customised to your industry
5. We interview your salespeople and customers
3. Change Management Embedded in Training
Our programs are tailored to your industry, your sales process, and your customer journey. We use real case studies, scripts, and frameworks that reflect the world your team sells in, making training immediately actionable.
5. We interview your salespeople and customers
5. We interview your salespeople and customers
5. We interview your salespeople and customers
Because the sales training is industry specific, we will often conduct interviews and focus groups with your salespeople, marketing and customer experience team. As well as conducting interviews with your ideal customers to understand how to better sell to them.
6. Implementation plans so learning can stick
5. We interview your salespeople and customers
5. We interview your salespeople and customers
We understand leaders usually spend a lot of money on training that doesn’t stick. We will do all we can to ensure that learning is reinforced and implemented. Even our most affordable program will come with a 3-6 month implementation and strategy plan, follow-up material for repetition and reinforcement.
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